High bounce rate can be one of the biggest reason for low conversion rates on your website.
What is a bounce rate?
If a user opens a single page on your website and they exit from that page only without taking any action or browsing to any other page.
Following can be the main reasons why people immediately exit from your website without taking any action.
1. Broken links and pages:
A broken link is a web page that can’t be found or accessed by a user. Web servers will often return an error message when a user tries to access a broken link. Make sure you fix the broken links, as it will give a “404 Page Not Found” error.
Solution: If you want to check whether your website has any broken link or page go ahead and check it here on: https://ahrefs.com/broken-link-checker
2. Website taking forever to load:
The speed at which your website loads is an incredibly important, yet too often overlooked, metric. Do you know that 40% of the people don’t wait for more than 3 seconds for a website to load? so if your website is taking a long time to load then you are losing all the leads and sales.
Solution: To know what is actually making your website slow, you will need to check and audit your website for speed. You can easily do that here on: https://gtmetrix.com/
3. Not mobile responsive:
More than 90% of the people in the world use mobile to go online, and if your website is not fully functional and operational on mobile, you are losing traffic to your website from 90% of the total source.
Solution: To check if your website is mobile responsive or not use this site https://search.google.com/test/mobile-friendly
4. Internet browsers warn that your website is not secure:
Security is the biggest concern in the online world and image if your client tries to open your website and immediately gets a warning message that “this link is unsafe to open” then everyone will run away from that URL.
Solution: Make sure an SSL certificate is installed on your website. Every host provides it for free nowadays
5. Bad UX (User Experience):
This is one of the biggest reasons that despite having a lot of traffic to the website there are Conversions (leads/sales). If the visitors on your website feel lost/confused and not able to find what they are looking for then definitely they gonna abandon the website and never come back.
Solution: If you think your website has bad UX, no proper CTA, no proper design? Then it is always better to have the help of a UX expert to audit your site so that you will know what was the exact UX issues.
We can do a website audit for you and help you to solve all the issues your website has, just book a call with us and we are good to go.