Purpose Of ClickFunnels: All in one Software for Your Online Business

The purpose of ClickFunnels is to enable entrepreneurs quickly build a sales funnels that converts leads into customers without much technical skills required.

So, you can define ClickFunnels as a powerful software approach to creating an online presence for your business by offering a range of solutions for sales and marketing. The purpose of ClickFunnels is to sell products and generate business while simplifying the process so that it is both easy to implement and easy to use.

sales funnel software

ClickFunnels is a buzz word in the digital marketing world nowadays. Every other business owner is using it not only to generate Sales but boost the sales conversion rates as well.

I am working with many entrepreneurs helping them build sales funnel using ClickFunnels and its been the best software that I have ever seen for Generating leads and sales.

I am saying this because I have worked on LeadPages, Kajabi, Thrive Architect etc so I can say that its been One of the best all-in-one software that offers everything at one place.

So till now you must have understood that the purpose of ClickFunnels is to help you build sales funnels that converts leads into paying customers.

Nows lets understand the basics of a sales funnel and features of ClickFunnels that will definitely want you use to at least try it once.

What is ClickFunnels?

ClickFunnels is an all-in-one solution for creating sales funnel that help businesses market, sell, and deliver products online. It does this by simplifying the sales procedure with a variety of pre-built funnel options designed for specific products and services.

ClickFunnels was first developed by Russell Brunson and Todd Dickerson in 2014 and have since grown in popularity to be worth over $360 million per year. They are aimed at almost every type of business from entrepreneurs, to start-ups, to large companies, and pretty much any type of business in between who are looking to grow and develop their online presence.

Whatever your business needs, ClickFunnels is designed to help you achieve your goals.

Clickfunnels dashboard

But what is a sales funnel?

A sales funnel is a marketing concept that maps the journey a customer goes through when they make a purchase. We say the model is funnel shaped because in the initial stages you’ll generally find a large amount of potential customers, but as they progress towards committing to a sale, many will fall by the way side and not make a purchase.

As a customer passes through the individual stage of the funnel, they are committing more and more to the sale. This is why it is crucial for a business to have a streamlined and easy to navigate funnel so that they can generate sales and increase revenue.

Why is ClickFunnels the best tool for sales funnel marketing?

ClickFunnels simplify your sale funnels making it easy for a customer to navigate towards a sale. It does this by providing a range of templates suitable for all types of business. Each template is tried and tested to draw people through each stage of the funnel and as such make it far more likely that they will commit to a sale.

Features and Benefits of Clickfunnels

Clickfunnels has a variety of features that are beneficial to business. Let’s have a look at some of them in detail.

1. Free sales funnel templates

ClickFunnels provides a wide variety of different professional templates suited to an array of business models. Each template is tried and tested for making a customer’s journey through the sales funnel process easy and pain free.

For those that need more flexibility, blank templates are available so you can design your own ClickFunnel from scratch. To know more about the templates available you can check here.

Below is the screenshot of the Tripwire templates available.

Clickfunnels tripwire templates

2. Easy to use drag and drop editor

The ClickFunnels software employs an easy to use drag and drop editor allowing businesses to customize each page within their funnel. Elements like text, background, and headings can be changed allowing you to add your own branding and wording at each stage. You can also add in additional functionality, such as email and SMS sign up forms, Facebook comments, and countdown timers, by implementing pre-built widgets and elements into your funnel pages.

3. A wide variety of publishing options

ClickFunnels offers a flexible range of publishing options. Firstly, you can connect your ClickFunnels directly to a WordPress plugin to embed funnels within your website.

If your site doesn’t use WordPress, then code for your funnel pages can be injected into any webpage using an iframe. You can even download the html file and host it anywhere you wish or connect it directly to Facebook.

4. Easy Payment Gateway Integration

With ClickFunnels you can offer a variety of different payment options and it is very easy to integrate the payment gateways like Stripe, PayPal, authorize.net

Clickfunnels payment integration

5. Quick Integration with Various Third Party Apps

Funnels can also be linked to a variety of third-party services, such as Shopify, WordPress, MailChimp, Convertkit, ActiveCampaign, Facebook, Teachable and many more, offering flexibility and easy to implement marketing options.

Clickfunnels integration with third party apps

6. ClickFunnels Membership Set up

ClickFunnels also include memberships and user sign ups to your content, so you get everything at one place. You can create your content and build a membership area which is very easy to build (Not much Tech skills required).

Here is the screenshot of a membership area built by me.

Clickfunnels Membership area

5. Easy to use analytics

Clickfunnels includes a variety of ways to track your funnel statistics. Things like conversions, page views, user behaviour, and more can be viewed and analysed easily.

6. ClickFunnels Upsell or Downsell Page.

Wow!! I love this feature of ClickFunnels. It allows you to add a one-click upsell or downsell option. This page is shown after the customer has purchased/declined a product and you want to sell another similar product.

Clickfunnels allows the customers to buy these products (upsell/downsell) without filling the order form again. so by just just clicking on the buttons they can buy the upsell/downsell items.

This save a lot of time for the customers and gives them the best user experience.

What does one-click upsell or downsell page means?

Upsell means when a customer has purchased a product then the next page you show them is another similar item with little higher price.

Downsell means when a customer has declined your offer by clicking a button then you take them to another page which has alternative product with lower price.

Clickfunnels upsell funnel

7. Offers A/B testing

Clickfunnels offers A/B (or split) testing for the landing or sales pages you create in there. Split testing will be your best friend if your want to build a highly converting sales funnel.

Why? because it actually allows you to create a variation of the sales funnel and you can send a percentage of the traffic to both of them.

Later on the basis of basis of the which funnel/step has converted more you can update your funnel and make it perfect.

This also saves your ad budget to test the variation of the sales funnel.

Clickfunnels split test

 

8. One Funnel Away

It is a flagship training guide to ClickFunnels created by its founder Russell Brunson. The One Funnel Away (OFA) Challenge is an online 30-day program that will guide you through every step of the way in creating a highly profitable sales funnel.

Russell Brunson, Stephen Larsen and Julie Stoian are the instructors in OFA challenge. They will be teaching you everything they’ve learned in developing multiple million-dollar sales funnels via Video lessons.

One funnel away challenge

9. ClickFunnel BackPack

Clickfunnel Backpack is an affiliate management system that will help you set up an affiliate program for your business. You can easily create commission plan for your affiliate partners, Connect affiliate programs with your sales funnels, manage it and review it as well.

Backpack feature is not available with the basic $97/mo package, you will need to upgrade to the $297/mo Clickfunnels Platinum plan.

This how backpack dashboard looks like

Clickfunnels backpack affiliate dashboard

10. ClickFunnels share funnel feature

I really love this feature because it allows you to share  your highly converting funnels with the other entrepreneurs or you can even sell them. This can be a great tripwire option to sell.

If you want to learn how to share a funnel in ClickFunnels then I have a full article on this topic and I am sure it will really worth to spare few more minutes and read it.

How to Share a Funnel in ClickFunnels?

How can ClickFunnels help me boost my sales?

ClickFunnels is an incredibly powerful funnel creation tool. It’s flexibility and ease of use can help any business ensure that more potential customers become actual customers and commit to a sale.

I hope this article has helped you answer the question, “what is ClickFunnels,” and understand how they can help every online business no matter how big or small.

Still not convinced?

Then test it out for yourself. Try the ClickFunnels free 14 day trial today and see how easy it is to create a sales funnel that works for you.